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Designing for the Crowd Is a Trap: How Chasing Approval Quietly Kills Your Best Work
Every time you soften an edge, neutralize a color choice, or sand down a concept because you're guessing what 'they' want, you're not being strategic — you're eroding the thing that made your work worth noticing in the first place. The most commercially successful creative work tends to feel intensely personal, not broadly palatable. Here's why that's not a coincidence.